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Business Development Specialist


Business Development Specialist -- Group Sales

Six Flags Over Georgia & Six Flags White Water

Job Summary

Are you an experienced Digital Marketing professional with a data-driven mindset and an analyst attitude? If so, you could be a key contributor to our company's large Group Sales business strategy. This position will require a strong multi-tasker, great communicator, problem solver and all around team player. The Business Development Specialist will interact with Marketing and Sales at both the park and corporate level.

Key Responsibilities

  • Execute coordinated and timed digital sales strategy with emphasis on inbound sales lead generation and email marketing
  • Deliver best-in-class daily oversight of CRM program Salesforce through strong communication, tracking, end user support and monetization of program
  • Assist in defining business processes using CRM software's best practices and general maintenance including the oversight of user accounts, importing and exporting of data
  • Work with our local park and corporate headquarter marketing and sales teams to create engaging, high performing email layouts, digital & print content
  • Support our B2B marketing automation objectives to drive group business
  • Analyze and utilize various data sources to explain drivers of business performance to inform both tactical and strategic marketing decisions
  • Support sales team to qualify inbound leads, develop new business opportunities and efficiently funnel prospects through various stages of the sales cycle

Minimum Qualifications

  • Bachelor's Degree in Marketing, Business or related field
  • 2-4 years of full-time (post college) relevant experience
  • Demonstrated/proven attention to detail
  • Demonstrated project management and organizational skills
  • Sales Force (CRM)/Marketing automation application experience

Preferred Qualifications

  • Strong knowledge of CRM cloud applications (hands on experience with Salesforce CRM program)
  • Enterprise prospecting experience is a plus
  • Experience with marketing automation programs
  • Strong technical aptitude and should be very quick when it comes to learning new applications
  • Must be a self-starter who is accustomed to working very independently
  • Experience acting as a liaison between Sales and Marketing teams
  • Inside sales experience & live chat applications a plus
  • Experience with working within e-commerce sales
  • Good time management with strong organizational skills

Application and resumes are due by COB Friday, January 25, 2019.

Six Flags is a Smoke and Drug Free Equal Opportunity Employer

Date Posted: 01/09/2019

Six Flags Over Georgia-GA02


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